Guides
Structured playbooks for building AI-powered sales motions. Start to finish, no shortcuts skipped.
The 3 Pillars of Outreach: Audience, Offer, Delivery
Why most campaigns fail before they start - and the framework that fixes it
Most outreach campaigns fail because one pillar is broken. Get the right audience, give them an offer they actually want, and reach them where they already are. A full framework plus a real case study: 2 years, £60k spent, 1,000+ calls booked, cost per lead halved.
The Small Team's Playbook for AI-Powered Pipeline Building
From zero to predictable pipeline with AI tools, small budgets, and lean processes
A 2-person team with the right AI stack produces the pipeline output of a 10-person team. This playbook covers ICP definition, research stacking, multi-channel outreach, follow-up automation, and the one metric that predicts revenue growth — step by step, tool by tool.
AI-Powered Sales: The Complete Guide
From ICP to close, the definitive playbook for 2026
Everything you need to know about AI-powered sales in 2026. Covers lead research, outreach automation, meeting prep, follow-up, pipeline management, and building a GTM motion that compounds.
The Sales Admin Audit
Find where your process is leaking revenue - 10 minutes, 30 questions, live scoring
A 6-dimension scoring framework that reveals exactly where your sales process is leaking revenue. Score yourself across follow-up speed, CRM accuracy, meeting prep, post-meeting execution, pipeline visibility, and admin time ratio - with a live revenue leak calculator.
4,300 Leads in 2 Weeks
How a Manpower PEAK campaign generated leads at £1.13 each - and the 5 principles behind it
A full teardown of the Manpower PEAK recruitment campaign that generated 4,300+ leads in 2 weeks at £1.13 per lead. Five tactics, the results, and the principles that apply to any high-volume sales or marketing motion.
The Multi-Channel Outreach System
How to combine email and paid without spamming - and unlock the signals that reveal who's ready to buy
Most teams run email or paid ads as separate systems. The teams that win combine them into one engine where engagement signals from one channel trigger actions on another. Video watch duration, pricing page visits, return visits - the signals that tell you not just who's interested, but how interested, in what, and when.
B2B Outreach Benchmarks 2026
The definitive benchmark report - email, LinkedIn, phone, pipeline & AI stats from 100M+ data points
Open rates, reply rates, LinkedIn acceptance, cold calling conversion, multichannel lift, sales cycle length, and AI impact - everything you need to know where your outreach stands in 2026, with benchmarks from billions of emails, 20M+ LinkedIn attempts, and 10M+ cold calls.
What to Do After a Sales Meeting
The 8-step system that closes the gap between good meetings and closed deals
The exact post-meeting process top performers run after every sales call. Eight steps, clear time targets, and the follow-up system that ensures no deal falls through the cracks.
Cold Email Masterclass
The complete guide to writing cold email that books meetings in 2026.
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