Practical thinking on AI-powered sales, GTM strategy, and building pipeline that converts.
AI SDRs hit $5.81B in 2026 and the data is clear: hybrid human+AI teams close 41% more deals. Here's what the numbers mean for a 2-person team competing against 15-person outbound squads.
One formula, four inputs, and the single number that tells you more about your sales health than any pipeline report. Teams that track velocity weekly grow 3x faster. Most teams don't track it at all.
You're paying $2,600-$14,000 per user per year across 4-6 tools that don't talk to each other. The fix isn't another integration. It's a command center that sees all your context and acts on it.
"Just checking in" tells the buyer you have nothing new to offer. Every follow-up needs one test: does this email give the buyer a reason to reply that didn't exist yesterday?
The 48 hours after a sales meeting are where most deals are won or lost. Not in the negotiation. In the silence. Speed and specificity matter more than perfection.
At 16, Thomas Cook offered me Spain. Halo Films offered £2.50 an hour. I went for the obvious choice. Five years working under BAFTA award-winner Peter Georgi taught me one principle that still shapes everything I do in sales.
If your CRM says a deal is in "discovery" but the buyer's already evaluating competitors, your pipeline forecast is fiction. Here's how to fix the data problem.
Most small sales teams have enough tools. They just don't talk to each other. The data from your meetings doesn't flow into your CRM, follow-ups, or prep. That gap is where deals die.
I started my career as an apprentice with nothing on my CV. 12 years later, I run a company and hire apprentices. Here's why it's the best investment a small company can make.
We mapped the top AI sales tools to the 6 jobs every small team needs done. No affiliate links, no hype. One tool per job, honest takes on weaknesses, and the exact stack we'd start with today.
Copy-paste templates for every sales scenario - discovery, demo, budget, gone quiet, multi-stakeholder, dead deal, and the AI-assisted version. With timing data and the formula that separates replies from silence.
Tactics, tools, and frameworks from 12 years of running GTM for high-growth companies. No fluff. Just what works.
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