Outreach & Campaigns

Automated. Personal. Effective.

Email sequences, LinkedIn automation, multi-channel campaigns, and A/B testing. AI-personalised at the prospect level. Automated at the campaign level. Measurable at every step.

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SaaS CEO SequenceActive
Day 1
EmailAI-personalised cold email with company-specific hook
Day 3
LinkedInConnection request with brief personalised note
Day 5
EmailFollow-up referencing specific trigger event
Day 8
LinkedInDirect message after connection accepted
Day 12
EmailValue-add: relevant case study or insight
Day 18
EmailSoft breakup: "closing your file" email
38%
Avg open rate (vs 22% industry)
12%
Avg reply rate (vs 5% industry avg)
More meetings per 100 outreaches
60s
Avg sequence build time

Four pillars of modern outreach

Everything you need to build multi-channel campaigns that convert - without the complexity.

Email Sequences

Multi-step email sequences built with AI personalisation at every touch. Each email adapts to the prospect's company, role, and recent signals - automatically.

  • AI-written first lines per prospect
  • Dynamic content blocks based on ICP
  • Smart send-time optimisation
  • Unsubscribe and bounce handling

LinkedIn Automation

Connection requests, message sequences, and InMail - all managed from one dashboard. Personalised at scale without touching LinkedIn manually.

  • Safe automation within LinkedIn limits
  • Profile view + connection warm-up
  • Message sequences synced to email
  • Engagement activity logging

Multi-Channel Campaigns

Coordinate email, LinkedIn, phone, and video into unified sequences. Every touchpoint logged, every response tracked - all in one campaign view.

  • Email → LinkedIn → phone coordination
  • Video outreach step integration
  • Automatic channel fallback logic
  • Unified engagement timeline per contact

A/B Testing

Test subject lines, first lines, CTAs, and sequence structures at scale. Statistical significance tracking so you act on data, not instinct.

  • Subject line and body testing
  • CTA and offer variant testing
  • Sequence structure experiments
  • Significance alerts and winner auto-promotion

Why "personalised" can't mean a merge field

Inserting a first name into a template is not personalisation. Every prospect knows it. It's the reason reply rates have declined every year for the past decade.

60 reads each prospect's LinkedIn profile, recent company news, job postings, and published content - then writes a first line that references something specific and real. The rest of the email is structured, proven, and optimised. But the hook is genuinely theirs.

The result is outreach that doesn't feel automated - because the part that matters isn't.

Example AI-generated first line

"Saw you hired three AEs last month and just closed your Series A - congrats. The timing caught my eye because we typically see companies at exactly this stage start feeling the pain of inconsistent pipeline. That's the problem 60 solves..."

Generated in under 3 seconds from LinkedIn + Crunchbase data. No human input required.

Built-in A/B testing

Test everything. Ship what works.

Every sequence variant runs as a proper experiment. 60 tracks statistical significance, alerts you when a winner emerges, and auto-promotes the better performer - so your outreach gets smarter every week.

Subject linesFirst linesCTAsSequence timingChannel orderOffer framing

Launch your first sequence today

Build a complete multi-channel sequence in under 60 seconds. Free trial, no card required.

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